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Digital marketing keeps evolving with time. Businesses are always looking for new ways to attract new clients and stay in front of their competitors. You can’t run a successful business without following the latest trends. That’s why you have to follow the latest trends and implement them into your own campaigns.
Implementation of AI in marketing:
Today, AI is the hottest topic in the digital marketing space. While a majority of businesses are still unaware of its capabilities, this technology is making its presence count in the market. The most popular form of AI is Chatbots, which can help improve your customer service while minimizing your spend. Chatbots are quicker and respond with accurate data related answers in less than a second. They offer personalized service and collect data that can be used to draft your marketing strategies. AI gives businesses an opportunity to deliver the right message to the right user at the right time. They anticipate which user will engage with what type of ads.
Today, web development has reached another level. Most of the services successfully process requests with speech defects or even unclear words of a child. Voice input is more practical and more convenient because it is gaining increasing relevance. Experts believe that in 2020 at least half of the requests will be made by voice search.
Text and voice requests are significantly different. For example, the user will write " Best Non veg Restaurant of Bhubaneswar", but he will say: "Where to get Best Non-veg Restaurant?" It seems that there is not much difference. However, this greatly affects the SEO of all sites.
Voice search may be in trend, but visual is also in the league. Earlier, when users enter a query, they used to get relevant images and articles as a result of their query. In visual search, users can enter an image as a query and get details and relevant images matching the search query. This means that digital marketers will have to optimize their marketing strategies as per visuals, not just textual content. The visual search can be optimized using the following proven methods: Add proper image description using target keywords
• Always add related tags to every image
• Add multiple images for pages and products
• Add image caption that clearly and crisply explains you the image
Social Media Marketing :
Chatbots, social media, video marketing, and live videos are some of the trends that will largely impact digital marketing in 2020. Videos, as you know are dominating the web. It is said that by the end of 2020, 90% of the internet will contain 80% videos as compared to other types of content. This clearly means marketers will have to shift their focus from just text to both text and video content for better returns.
This is like GPS, but not as complex. Many businesses are leveraging this technology to target prospects, especially at the retail outlets. When a customer downloads and installs the app, it began to track their location. So, if the prospective customer is in a store with a beacon on their phone, the company knows exactly where the customer is within the store. And based on the location it starts sending push notifications or recommendations based on the product or service the customer is willing to purchase.
Accelerated Mobile Page (AMP) :
Website that loads quickly and seamlessly on mobile phones are Google’s favorite ones. AMP helps the website load faster. According to KPMG/Google Reports, ‘By 2020, 500 million Smartphone users will be connected to the internet.’ Therefore, marketers should make sure they move their content on AMP for better user experience.
User-generated Content :
Ever heard this saying “Products are made in a factory, but brands are created in mind.” User-generated content does exactly that – it creates a brand image. UGC has a long-lasting and significant impression on the prospect’s mind. Today, from deciding which restaurant to go to select the honeymoon destination everything is based on the reviews, and these are nothing but user-generated content. Real-life experiences shared through pictures, videos or in the textual format are trusted more than the content generated by the brand themselves. Therefore, digital marketers need to encourage customers to share their feedback and reviews to grow in 2020.
While digital marketing is all about experimenting, you should try every possible and ethical strategy to garner maximum returns for your business. You never know which strategy might fetch greater returns for your business. So, keep experimenting.
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