Home / Digital Marketing Agency In Bhubaneswar | How To Choose The Best One?
Have you decided to hire the best Digital Marketing Agency for your business growth?
According to a recent report by Statista, a consumer data research company, more than 48% of internet users do a Google search about a product or a service before buying. India alone has 700 million internet users. That means you can directly reach 336,000,000 people in India, through only a Google search.
That is a huge number of people!
That is why you need to focus on Digital Marketing. This is the step you need to take, to transform your business from “just another small business” to the “next big thing in the business world”.
Digital Marketing is like a pandora’s box, full of wonderful surprises and it is there to be opened just by you!
If you have a dedicated team that takes care of digital marketing for you, that is awesome!
But if you are outsourcing your Digital Marketing, let me tell you, your business deserves only the BEST Digital Marketing Agency.
Truth be told, it can be a very tedious job to choose the best one! And time-consuming too.
We value your time because time is money. Hence, we will get straight to the point.
We at Shopweb have an entire team of smart Digital Marketers who are always (24/7) willing to help you out. But, what makes us unique from our competitors is that we offer complete Digital Solutions, under the same roof.
We at Shopweb provide,
And the best thing is, all that under the same roof. You don’t have to contact different people for SEO and different people for social media. That way, you won’t have to make too many relationships with agencies. Only one is enough.
However, we are not asking you to choose us because we told you to. That is so unlike us.
We are going to tell you how to choose a Digital Marketing Agency so that you find the best in the business.
According to Hubspot, Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies like computers, mobile phones, and other platforms to promote a brand, a product, or a service. Because of the ever-increasing number of people on these platforms, Digital Marketing has all but replaced conventional methods of Marketing.
To put it simply, Digital Marketing is the use of the Internet to reach consumers.
There are a variety of ways to do it, for example, some brands prefer using a website to generate traffic to their stores, while some brands prefer Social Media like Instagram, Facebook, LinkedIn, etc.
While there are a lot of brands that prefer using all of these channels simultaneously to get the maximum results.
If you would like someone to explain to you all the details about which platforms will be the most profitable for your brand, book a FREE consultation with us now.
link to consultation page
Now that we are done with the basics. Let’s move on to tougher and more important parts.
A lot of Digital Marketing Agencies in Bhubaneswar focus either only on the web designing a part or on the social media marketing part. There are very few agencies that offer both.
Shopweb offers both Digital Marketing and web designing together, and also with web hosting and domain name registration too. This means you won’t need anyone else other than Shopweb.
Building a website is the first step in establishing an online presence.
Imagine this. You have thousands of Instagram followers. But you don’t have anywhere to direct them to. What is the point then?
That is why a website is important to direct your viewers somewhere where they can spend money. And a website is not only the perfect place but also a very familiar place to the buyers.
In 2021, 2.14 Billion people are expected to shop through a website. Is that not a good enough reason to start having a website?
SEO is like the thrusters of a rocket.
Without it, the rocket won’t be going to space!
You don’t need to be worried about getting stranded without thrust! Good Digital Marketing agencies (like us) will handle SEO for you.
Good SEO = First page of Google SERP ranking
Bad SEO and your site won’t be visible to anyone.
Getting on the first page of google ranking will not only increase the visibility of your website but also get you the most conversions. Because generally, those leads are the people who are at the final stages of buying.
Social media has grown a lot in these past few years. A whopping 3.6 Billion people, i.e. more than half of the world’s population are using social media.
What has reduced is people’s attention spans. People have become so anxious and impatient these days, that they won’t even look at boring content.
You need to be creative and be able to create engaging videos, graphics, advertisements, etc. to make people take notice of you. If you have a creative team, that can consistently create engaging content, then very good!
But, sometimes it is good to outsource your social media content creation to a Digital Marketing Agency so that you and your team can completely focus on running your business by letting experts (like us) take care of the rest.
A lot of things go into designing a paid campaign.
As paid campaigns are highly targeted, you need to do detailed market research on the behavior of your ideal customer. Based on that, you define your target audience.
You also need to choose the perfect platform. For example, if you are targeting business owners you choose LinkedIn as it is a very professional platform, if you are targeting the young generation then Snapchat and Instagram are ideal for your target audience.
As paid campaigns involve investment, Digital Marketing companies usually have highly experienced and qualified people in charge of paid campaigns. These professionals set the budget, Key Performance Index (KPI), and expected Return on Investment (RoI) beforehand.
If a website is a human body, content is its heart! It pumps the necessary fuel so that your website climbs up on the ranking.
Content is even the soul of your website. In short, content is king!
Most people believe content marketing means just slapping a few blog posts a month on your website. It is much more than that. Through content, you are essentially communicating to your audience. And communication can’t be boring. You need to establish a relationship with the audience, so that they can visualize your brand image, just through your writings.
Creative content writing is like a muscle, the more you exercise it, the stronger it becomes. However, most businesses hire experts to do the job for them.
How often do you watch videos on YouTube or Instagram? How many videos do you watch per day?
says, “People watch over 1 Billion hours of video, each day!”
That is staggering!
Video is by far, the most readily consumed form of content. People love watching fun, engaging videos, and even if they are just brand promotion. Your videos need not be of remarkable quality as in movies, neither it should be shoddy and boring.
It should look and feel professional and most importantly, it should engage the users!
Email is one of the oldest forms of marketing, and it doesn’t seem to be dying just yet! In fact, it’s ROI is the highest even in this social media age. For every 100? spent, Email marketing generates 3793.31? in return!
There are more than 100 Digital Marketing agencies in Bhubaneswar alone. One has to know how to select the best one among all of them by asking the right questions. Read the step-by-step guide below.
Before starting to look for an agency, the first priority is to decide what exactly you want.
Do you want to improve your ranking? Then you will need an SEO Agency.
Do you want to create a brand identity? You will need an agency known for its creative copywriting.
Do you want to increase your social media following? You should contact an agency that deals with Social Media Marketing.
And so on.
However, there are many agencies that fit all your needs.
You need to calculate how much you are willing to invest and tally that with how much the agency charges.
If any agency meets your requirements and fits right into your budget, It’s a match! Move to the second step.
Whenever you are hiring someone, it is helpful to have a look at what type of work they usually do.
That gives you an idea about their caliber and professionalism.
You can also look at the list of their previous clients.
You may call them up and ask how the Marketing Agency is. We reckon it is good to have a third person opinion. If their clients speak highly of them, then they must be a good agency.
Most agencies that do graphic designing have a portfolio of their work on their website or their Instagram handle. Check out their blog, see what type of and what quality of content they write. Like the one, you are reading now. Is it interesting?
We must be good with content then!
Client testimonials can give you an idea of what working with the agency is like. It may answer a few important questions about them like, do they communicate well? Are they experts in their field?
A smart marketer knows that user-generated content like testimonials and comments are gold dust to branding. So if a Digital Agency doesn’t have testimonials on their website, that means either they do not have any previous clients or they aren’t smart enough to use their customer feedback as a form of marketing.
A problem always comes without knocking and uninvited.
And when a problem arises, it needs to be solved as soon as possible. No matter if it is a working hour or not.
A Digital Marketing Agency, in fact, every business should be willing to solve their customer’s urgent problems at any time of the day or even during the night.
Book an appointment with all the shortlisted agencies one by one.
Ask them these questions-
To know in detail about the people you will be working with, you can ask about their company culture, mission, and previous experiences that they are proud of.
It is alright if you made your decision before coming to this step.
But if you are still confused about whom to choose between a couple of agencies which are both the best in their field, give them a task!
Check how they respond to it. And check how they communicate with you. Are you being heard?
Then proceed with the agency which had the best service.
Every project of yours deserves the attention of a true industry expert. However, choosing the right agency can be overwhelming. Because there are 100+ Digital Marketing agencies in Bhubaneswar alone.
But, now that you know what to look for in a Digital Marketing Agency, what questions to ask them, and how to choose the right Digital Marketing Agency for your brand, you can decide what is the best for you.
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