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Digital Marketing For The Real Estate Industry | Shopweb Blog

Home / Digital Marketing For The Real Estate Industry | Shopweb Blog

Digital Marketing For The Real Estate Industry | Shopweb Blog

Digital Marketing For The Real Estate Industry | Shopweb Blog

        Digital Marketing for the Real Estate Industry

With more than 4.333 billion active users across the globe, it has now become mandatory for businesses to marketing products or services digitally. As the number of internet users is constantly growing, it has opened up a plethora of opportunities for top industries such as Marketing, Law, Retail, Health, Automobile, Food, and Entertainment.

One such industry is the Real Estate that has genuinely benefitted from the digital marketing channels. According to recent research, approximately 92% of buyers research about a product before considering to purchase it. The reason a company should have a strong presence digitally is to make the brand name stand out.

Importance of Digital Marketing in Real Estate


In real estate, Social media has changed the entire game of business models and customer experiences while helping developers seeking ways to get noticed online. The social media platforms allowed real estate developers to build a brand and to boom a business by purchasing Facebook Business Ads and sharing photo albums of new listings.


Digital marketing strategy has a greater impact than traditional marketing strategies. From generating new leads to completing successful sales, the real estate sector is now reliant on digital marketing. However, many real estate developers are yet to realize these benefits and are only scratching the surface when it comes to taking full advantage of what digital marketing has to offer in the 21st century.


Why Real Estate Needs Digital Marketing?


Affordability is one of the important factors that increase the popularity of digital marketing in today's real estate industry. In real estate, it is important to target users through various channels such as:


  • Blogging
  • Pay Per Click
  • Social Media
  • SEO or Search Engine Optimization
  • E-mail Marketing, etc.


By using various Channels of Digital Marketing ,the Real Estate Developers in India can Create a huge Impact on Buyers and  Investers.


Benefits of Digital Marketing for the Real Estate industry


Marketing techniques get better and evolve with time. These days, digital marketing has reached beyond the urban cities  and is developing in tier-2 and tier-3 cities. Real-estate developers haven’t explored a lot of these benefits and are still stuck on the surface.

  • Cost efficiency: A real estate project consumes a lot of money, and digital marketing offers lower prices than mainline marketing. Therefore, the real estate industry is taking full advantage of this.


  • Increase in exposure: digital marketing strategy lets you expand your reach and focus said reach towards a specific target market.


  • Performance analysis: Digital marketing gives many ways to keep a check on the performance of the advertisement. This makes it easier for real estate developers to comprehend which technique works for their products.


  • Creativity: There are various ways for real estate developers to exhibit their products online, be it an independent house, apartment or a villa.


  • Brand building: Real estate developers need a reputable and strong presence to be successful in this vast industry.


Real Estate Digital Marketing Techniques That Work Wonders


Digital Marketing is a great platform to start for any real estate developer hoping to grow in the industry. Here are some of the strategies that a developer can use:


Build A Strong Real Estate Brand


One can use Social Media Marketing, Content Marketing, and Search Engine Optimization to build a strong real estate brand through an appealing website.


Advertising is Important


Advertising is one of the important factors to acquire customers by using search engines, influencer marketing, affiliate marketing including social media platforms such as Facebook, LinkedIn, Instagram, etc.


Engage More and More Customers


Customer engagement through knowledgeable YouTube videos and interesting social media posts helps to interact with the user.




The potion of digital marketing for real estate businesses across India will act as a ladder to reach business goals and to generate leads. Without a digital presence, it could become a daunting task for any industry to get an edge in the potential market. Even if you're following traditional marketing techniques, you're sending your good number of audiences to other competitors in the market.

Therefore, it is important to have a strong digital presence to attract your audience and to stand out from your competitors.


If you want to kick start your successful journey, feel free to contact Shopweb.

We are currently the Best Digital Marketing Company in Bhubaneswar,Odisha providing web development, SEO, web designing, Domain  Registration, Software Training, etc. to help you become a future leader of the real estate industry.

03 September 2020

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