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Website optimization includes all the technical and marketing techniques which is used to acquire traffic, engage visitors and then convert them into prospects or buyers using a clearly defined method which meets a number of pre-defined goals.
Beyond this definition, it’s hard to distinguish between the various constituent parts of website optimization – there are so many of them.
In reality, the topic is so vast that it involves several professions and skills needed to be able to take all the website optimization and corrective actions.
From design to development and from display speed to SEO, we take you through the basics of website optimization with a three-step approach.
While there are lots of myths around SEO, remember that the era in which people would buy low-authority links in bulk is over: Google now penalizes websites that have external links which have no relation to their sites.
In 2020, SEO is based on 3 fundamental pillars which will enable you to boost your ranking.
The content of your site is what drives your ranking: it is what Google “crawls” your site and parses your content in order to display results in its search engine.
More than just padding out your site, creating quality content and resources allows you to engage your visitors and sell your products and solutions: along with design, it’s the most crucial aspect of your site.
Of course, the content of your site can be presented in various forms (written, visual and video) and will contain keywords you want to use to drive your ranking.
Lastly, quality content necessarily lends itself to sharing: when your content is shared, Google interprets it as a positive sign.
Getting down to basics:
This Process is called Off-page Optimization or Back-linking. This is one of the Crucial Prospects of SEO which includes
1.Directory Submission
2.Social Bookmarking
3.Blog Submission
4.Article submission
5.Image Submission
6.Business Listing
7.PPT Submission
8.Video submission
9.Infographics Submission and many more
Technical performance is the driver of your website; on it depends on the ease with which your visitors will be able to visit and interact with your site: it is, therefore, a crucial aspect of website optimization.
Complementing SEO, technical optimization also determines performance factors which will influence your site’s Google ranking.
A site can be slowed down for any number of reasons. However, there are several (fantastic) tools that will give you a quick appraisal of the situation:
Loading errors: we’ve all experienced them. They take the form of an HTTP protocol starting 4XX or 5XX. The most common are:
The problem with page errors is that visitors who encounter them, they often signal the end of their visit. Using a crawler, you can identify the page errors on your site so that you can redirect visitors to useful resources.
Optimizing conversion rates covers everything you do to give visitors to your site a better browsing and interaction experience: this is a crucial aspect for any ecommerce site.
If you improve the user experience, you will naturally also improve your site’s conversion rate: users are reassured more quickly and gain a better understanding of your added value.
As well as improving your conversion rate, a good user experience (UX) will also increase customer loyalty: your users will be more likely to return and make other purchases.
Conclusion:
When seeking to optimize a site, people will often focus on a single type of optimization (SEO or UX, for example): this is a common mistake which will not help you to substantially boost your revenues.
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